This page is for people who are interested in creating and selling courses on The Great Discovery, and are looking to build a team both to promote their own courses and to generate revenue by promoting other material.
One of the best things about The Great Discovery is that you can build a team by simply promoting your courses.
If you intentionally work to build your team as well, this effect will be greatly amplified.
Rather than give you a complete roadmap, this page will give you your first steps to get started. As you get going on these steps, you will become comfortable with the platform, and it will become apparent what you should do next.
If you have questions or concerns, you can always email me at michael@guywhoknowsaguy.com.
Getting started
This content is designed to serve people of all levels. You may find that you can skip some steps because you are more experienced or established.
I designed this list so that if you’re a “get right to it” sort, you can just follow the bullet points, and if you need more details, you can find it below.
You will notice that the first set of steps are team building followed by the course creation steps. The reason for this is that the initial team building activities are fairly quick and time sensitive. The earlier someone gets in, the better.
Also, if you’re able to get some momentum on the team building, that will begin to feed on itself.
Note that the first three steps are a starting point, for team building. Naturally, you will continue doing team building activities on an ongoing basis as you are building your course content.
As always, this is only a guideline, and you should do what works best for you. We are here to help you develop a plan of action that is most effective.
Your first steps should be as follows:
- Record your translation demo reel
- Identify your level of team leadership involvement
- Think of who might be most interested in TGD and invite
- Assess/Improve your course creation ability
- Create simple free content to get familiar with the platform
- Plan your Content Ladder
- Share content with your audience
- Create your middle and advanced courses
- Get set up on TGD Promoter
- Network with other TGD members to promote your content
1. Record your translation demo reel
As a course creator, you have the privilege of having a translation demo reel created for you. You have likely seen one, in which they speak for 30-40 seconds about themselves and The Great Discovery, then it is translated into 5 languages using The Great Discovery’s AI translation tool.
Here is a link to mine. (Note that mine is actually longer than it should be.)
You will want to include something brief about yourself, but the focus should be on The Great Discovery, because you will be using this to share with potential TGD members.
A possible script to use is:
Hi, I’m [name], and as a ___________, I often find that _____________, which is why I’m so excited to be part of The Great Discovery. The Great Discovery is a new kind of monetized e-learning platform that ____________. I hope you’ll join me.
You’ll want to customize that to sound like you, but that is the framework I’d recommend.
Once you have that video made, you can send it to me at michael@guywhoknowsaguy.com or you can email it directly to Tim Taylor.
It will take a few weeks for them to get it made. Once you have it, you’ll want to upload it to YouTube or somewhere else where you can easily send a link so people can see it.
2. Identify your level of team leadership involvement
One of the best things about The Great Discovery is that you don’t have to be everything to everyone.
Some people just want to make introductions and that’s all. Others want to go all in on leading a team, creating their own message groups and email lists, hosting coaching sessions and all the rest.
Be honest with yourself about what aspects of the process you would be excited to do, what you’d be willing to do, and what you have no desire to do.
Share that with your leaders, and we will work with you.
When I first joined The Great Discovery, I said, “I’ll connect you with people, but you’ll do the rest.”
I referred people to speak to Tim Taylor, Ali Mehdaoui, Dr. Stan Harris, and others in my Success Line, and they presented the concept and brought them in.
As I got more into it, I decided to become more involved, creating my own Messenger group, web site, training materials, etc.
If all you want to do is make the introduction to me, that’s fine. I’ll do the rest, and they’ll be signed up under you.
If all you want to do follow up on leads generated through events, I’ve got plenty of people to contact.
If all you want to do is lead and support, there’s a place for that as well.
Whatever you want to do, there’s a place for you on the team!
3. Think of who might be most interested in TGD and invite
You joined The Great Discovery for a reason. Something about it got you excited and made you sign up.
Someone you know would be just as excited as you for that same reason. Probably more than one person.
If they’d be excited to learn about this, they’ll probably be disappointed if you don’t tell them about it and they end up hearing about it a year later.
I’m not asking you to make a list of every single person you know. This is not that kind of team. Rather, I want you to think of who would say, “Hey, why didn’t you tell me about this sooner?”
With that list, you can either invite them to an info session such as the ones that the company hosts every Tuesday and Thursday at 8 PM Eastern (at the Zoom link TGDmeet.com), or you can simply personally refer them to me or someone else in your Success Line.
Again, my goal is to meet you where you are at, so whatever you are comfortable with, we’ll make work.
4. Assess/Improve your course creation ability
If you are an established course creator and already have content you’re bringing in, or you are familiar with course creation, then you have already completed this step.
If you have never created a course before, or if you are uncomfortable with creating quality courses, you will want to start by going through the educational content provided by The Great Discovery in the Course Creator Pack.
That will teach you a great deal about how to structure your content, make it look good, and create entry level products that will entice people to your higher level products.
5. Create simple, free content to get familiar with the platform
The first content you’ll want to create is Free or Genius Club content for two reasons: It will give you the chance to get familiar with how content is uploaded to The Great Discovery, and it will give the community of Learners the chance to get to know you.
You may now be wondering “Should I make it Free or Genius Club?”
Note: “Membership” means free to Genius Club members. Free means free to all.
Why you should make it free to all…
Free to all is a good option if you are going to be promoting your content beyond the TGD community. Anyone can get access to your free content by simply sharing their email address (which you will get access to).
This creates a frictionless way to expose people to your content.
Why you should make it Genius Club only…
If you do not have much of an audience to promote to, then you will be relying more on the TGD community to buy and promote your courses, and they are usually Genius Club members.
You may also use this kind of content to leverage Genius Club sales. If you create a whole bunch of great Genius Club content, then you can promote to your community to join the Genius Club to get your great stuff, and that creates recurring revenue for you.
What to make
While premium courses tend to be more involved, free and Genius Club content is often smaller and simpler.
For example, at the time of writing this, I one free course and one Genius Club course. One is a 15 minute video in which I teach a simple 5 step networking process, and the other is a 15 minute video where I teach a concept about imposter syndrome.
They are very simple courses. Easy to produce and easy to consume.
What matters is that they deliver value, which can often be one simple solution to the problem your audience has, and that they let learners get to know you and what you have to offer.
6. Plan your content ladder
Now that people can discover you and you know how the system works, it’s time to figure out what’s next.
I have you put up a free course first because sometimes it can be difficult to know what you should do before having a good sense of what you can do. In the process of posting one course, you’ll see how the system works.
Your content ladder comes down to what solution you intend to offer to your audience and how you would like to do that.
Your free content will let people meet you for the first time. From there, you might invite them to a low cost ($10 to $90) offering.
They do that and get value, and they might be ready for something more involved in the $100 to $1000 range.
Here’s the thing about pricing. There’s a certain price range where people are willing to take a chance on it. It different for different people, but we’re talking under $50.
Few people are just going to grab your $1000 course without having experienced any of your other content.
What usually happens is they work their way up the ladder. They start with something free. It gives them value, so they go for a low cost $10-$90 courses. That does everything it promises, and they want to go further. That’s when you can offer higher prices.
Some people, even if they got value, could still get priced out at that point. They’ll buy your $50 course, but $500 is too much.
That might work just fine for you, or you might want to bring people along. A strategy that keeps people coming along would be a series of smaller, low cost courses instead of one expensive one.
The Flat Content Ladder
For example, if you’re creating a course on web site creation, instead of one $500 course with everything they need, you could have one $20 courses with The Basics of Web Site Creations, then a series of $50 courses on specific topics like “Creating web sites that convert” and “Where to host and how to set up your site” and “Aesthetics and layout.”
You could take the modules of the course and break them out into smaller courses. This can be particularly effective if your content is something that people might want to pick and choose from.
There’s many ways to win
There is no one way to create a content ladder. The important thing is that you have easily accessible content and then give learners a clear path forward to continue to engage with you.
And, remember, you get their email addresses when they register for any course, so be sure to engage with them and invite them to the next step.
7. Share content with your audience
Now that you have a plan of how you will bring people into your Content Ladder and where they will go next, start telling people about it.
If you have an email list, invite them to get your free courses. This will give you a contact list to follow up with when your paid courses get onto the platform. They also might choose to sign up as affiliates to promote your courses for you.
8. Create your middle and advanced courses
I’m not going to go into detail on how to create your courses because that is covered in the material of the Course Creator Pack, but now that you have some people taking your free content, it’s time to get that paid content up.
Whatever you have planned to create in step 3, now is the time to get it up there.
9. Get set up on TGD Promoter
If you signed up with the Champions Course Creator Pack, then your courses can be promoted on TGD Promoter. TGD Promoter will use AI to create squeeze pages, email follow up sequences, and other materials which will make it easy for any affiliates to promote your courses (as well as to help you promote them yourself).
The TGD Promoter team may reach out to you to get your courses set up. If they do not, you can contact me and I will connect you.
10. Network with other TGD members to promote your content
TGD affiliates are looking for great content to promote.
In a typical network marketing company, there is some set of products created by the company that everyone pushes. Here at The Great Discovery, that product is your courses (and everyone else’s.)
People like to promote content of people that they know, like, and trust. By building relationships with other TGD affiliates, you will find people who will want to promote your content and maybe even encourage their team to do so as well.
Next steps
These seven steps are a starting point. Once you have completed them, you’ll have familiarity with the system, some courses up, and some people promoting them.
From there, it’s like any other business. Figure out what’s working, and double down on that. Find what’s not working and improve.
Be sure to follow the Team Updates and YouTube or Podcast, and if you have any questions you can always contact me, Michael Whitehouse at michael@guywhoknowsaguy.com
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