Getting Started as a Course Creator

This page is for people who are interested in creating and selling courses on The Great Discovery, but who are not focused on building a team of affiliates except to promote their own courses.

In the process of selling your courses, you will acquire affiliates because anyone who buys a course is offered the chance to be an affiliate, but this is different from actively recruiting Affiliates and other Course Creators to build your own team.

Rather than give you a complete roadmap, this page will give you your first steps to get started. As you get going on these steps, you will become comfortable with the platform, and it will become apparent what you should do next.

If you have questions or concerns, you can always email me at

Getting started

This content is designed to serve people of all levels. You may find that you can skip some steps because you are more experienced or established.

I designed this list so that if you’re a “get right to it” sort, you can just follow the bullet points, and if you need more details, you can find it below.

Your first steps should be as follows:

  1. Assess/Improve your course creation ability
  2. Create simple free content to get familiar with the platform
  3. Plan your Content Ladder
  4. Share content with your audience
  5. Create your middle and advanced courses
  6. Get set up on TGD Promoter
  7. Network with other TGD members to promote your content

1. Assess/Improve your course creation ability

If you are an established course creator and already have content you’re bringing in, or you are familiar with course creation, then you have already completed this step.

If you have never created a course before, or if you are uncomfortable with creating quality courses, you will want to start by going through the educational content provided by The Great Discovery in the Course Creator Pack.

That will teach you a great deal about how to structure your content, make it look good, and create entry level products that will entice people to your higher level products.

2. Create simple, free content to get familiar with the platform

The first content you’ll want to create is Free or Genius Club content for two reasons: It will give you the chance to get familiar with how content is uploaded to The Great Discovery, and it will give the community of Learners the chance to get to know you.

You may now be wondering “Should I make it Free or Genius Club?”

Note: “Membership” means free to Genius Club members. Free means free to all.

Why you should make it free to all…

Free to all is a good option if you are going to be promoting your content beyond the TGD community. Anyone can get access to your free content by simply sharing their email address (which you will get access to).

This creates a frictionless way to expose people to your content.

Why you should make it Genius Club only…

If you do not have much of an audience to promote to, then you will be relying more on the TGD community to buy and promote your courses, and they are usually Genius Club members.

You may also use this kind of content to leverage Genius Club sales. If you create a whole bunch of great Genius Club content, then you can promote to your community to join the Genius Club to get your great stuff, and that creates recurring revenue for you.

What to make

While premium courses tend to be more involved, free and Genius Club content is often smaller and simpler.

For example, at the time of writing this, I one free course and one Genius Club course. One is a 15 minute video in which I teach a simple 5 step networking process, and the other is a 15 minute video where I teach a concept about imposter syndrome.

They are very simple courses. Easy to produce and easy to consume.

What matters is that they deliver value, which can often be one simple solution to the problem your audience has, and that they let learners get to know you and what you have to offer.

3. Plan your content ladder

Now that people can discover you and you know how the system works, it’s time to figure out what’s next.

I have you put up a free course first because sometimes it can be difficult to know what you should do before having a good sense of what you can do. In the process of posting one course, you’ll see how the system works.

Your content ladder comes down to what solution you intend to offer to your audience and how you would like to do that.

Your free content will let people meet you for the first time. From there, you might invite them to a low cost ($10 to $90) offering.

They do that and get value, and they might be ready for something more involved in the $100 to $1000 range.

Here’s the thing about pricing. There’s a certain price range where people are willing to take a chance on it. It different for different people, but we’re talking under $50.

Few people are just going to grab your $1000 course without having experienced any of your other content.

What usually happens is they work their way up the ladder. They start with something free. It gives them value, so they go for a low cost $10-$90 courses. That does everything it promises, and they want to go further. That’s when you can offer higher prices.

Some people, even if they got value, could still get priced out at that point. They’ll buy your $50 course, but $500 is too much.

That might work just fine for you, or you might want to bring people along. A strategy that keeps people coming along would be a series of smaller, low cost courses instead of one expensive one.

The Flat Content Ladder

For example, if you’re creating a course on web site creation, instead of one $500 course with everything they need, you could have one $20 courses with The Basics of Web Site Creations, then a series of $50 courses on specific topics like “Creating web sites that convert” and “Where to host and how to set up your site” and “Aesthetics and layout.”

You could take the modules of the course and break them out into smaller courses. This can be particularly effective if your content is something that people might want to pick and choose from.

There’s many ways to win

There is no one way to create a content ladder. The important thing is that you have easily accessible content and then give learners a clear path forward to continue to engage with you.

And, remember, you get their email addresses when they register for any course, so be sure to engage with them and invite them to the next step.

4. Share content with your audience

Now that you have a plan of how you will bring people into your Content Ladder and where they will go next, start telling people about it.

If you have an email list, invite them to get your free courses. This will give you a contact list to follow up with when your paid courses get onto the platform. They also might choose to sign up as affiliates to promote your courses for you.

5. Create your middle and advanced courses

I’m not going to go into detail on how to create your courses because that is covered in the material of the Course Creator Pack, but now that you have some people taking your free content, it’s time to get that paid content up.

Whatever you have planned to create in step 3, now is the time to get it up there.

6. Get set up on TGD Promoter

If you signed up with the Champions Course Creator Pack, then your courses can be promoted on TGD Promoter. TGD Promoter will use AI to create squeeze pages, email follow up sequences, and other materials which will make it easy for any affiliates to promote your courses (as well as to help you promote them yourself).

The TGD Promoter team may reach out to you to get your courses set up. If they do not, you can contact me and I will connect you.

7. Network with other TGD members to promote your content

TGD affiliates are looking for great content to promote.

In a typical network marketing company, there is some set of products created by the company that everyone pushes. Here at The Great Discovery, that product is your courses (and everyone else’s.)

People like to promote content of people that they know, like, and trust. By building relationships with other TGD affiliates, you will find people who will want to promote your content and maybe even encourage their team to do so as well.

Next steps

These seven steps are a starting point. Once you have completed them, you’ll have familiarity with the system, some courses up, and some people promoting them.

From there, it’s like any other business. Figure out what’s working, and double down on that. Find what’s not working and improve.

Be sure to follow the Team Updates and YouTube or Podcast, and if you have any questions you can always contact me, Michael Whitehouse at


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